Rihanna Lovely as She Walks the Runway For Her Fenty-Puma Collaboration at The Paris Fashion Week

The 28-year-old singer debuted her SS17 collection at the Paris Fashion Week and looked unfazed as she took to unchartered waters with her first foray into the fashion industry. Strutting her stuff on the catwalk at a packed room in the Hotel de Salomon De Rothschild, she showed off pieces from her Fenty x Puma collaboration to the applause of guests. More photos below…







Rihanna’s Debut FENTY x PUMA Collection Drops Next Month

Next month is shaping up to be a massive one as far as fashion goes. Just one day before Kanye West unveils Yeezy Season 4 as New York Fashion Week gets under way in the Big Apple, Rihanna will launch her very first FENTY x PUMA collection. PUMA took to Instagram today to officially announce the collab’s September 6 release:

As Creative Director, @badgalriri fuses her independent approach to music and fashion with the sport-driven design of PUMA. The result is fearless. The collection drops in 15 days. Start the countdown… #FENTYxPUMA

RiRi herself followed it up with a more direct message of her own:

COMING SOON! My #FENTYXPUMA debut collection drops September 6.

The release follows the likes of Rihanna’s Fenty Trainer and Creepers while none other than the iconic Naomi Campbell headlined the FENTY x PUMA Fall/Winter 2016 campaign.

Stay tuned for more in-depth info regarding availability of the range ahead of its drop in 15 days.

#Video Kanye West Admits He Was Furious With Kylie Jenner For Signing With PUMA

Kanye West said sister-in-law Kylie Jenner would ‘never’ sign with PUMA, but she proved him wrong. On Feb. 17 he admitted he was pissed at her for betraying his Adidas allegiance! So is he still mad? Find out in the video, here.

Kanye West, 38, was totally furious when he found out Kylie Jenner, 18, had gone behind his back and signed a deal with PUMA instead of Adidas, who produces his Yeezy line of sneakers. Check out the interview where he explains it all, here.



On Feb. 9 after reports came out that Kylie was offered a shoe deal with PUMA, Kanye tweeted”1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!” Well, on Feb. 17, Kylie proved him wrong by signing on as PUMA’s new spokesperson.

TMZ caught up with Kanye at LAX, and he admitted that he already knew Kylie had signed the deal when he tweeted his outrage. “She had already signed, and I was mad for a little bit,” he said,seeming much calmer about the situation. “But I’m really happy for her now.”

Perhaps it was his friend Rihanna that changed his mind on the issue. He took to Twitter on Feb. 12 to share his support for the singer after she debuted her Fenty x PUMA line at New York Fashion Week. “Wow the paradigm has shifted, She killed it… everything is changed now!!!! Lil Sis kiiiiiiiilled this sh*t!!!!!!!” he wrote, along with a photo of Rihanna walking in the show.

His real “Lil sis” is about to “kill it” too. Kylie will appear in PUMA’s Spring/Summer training campaign, according to TMZ. The campaign kicks off in April. A spokesperson told the website Kylie’s involvement would usher in “a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign.” Congrats Kylie, and way to be supportive, Kanye!

Kylie Jenner Lands 7 Figure Deal As Puma’s New Face

Us Weekly reports this morning that Kylie Jenner has signed a big-bucks contract to be the new face of sportswear brand Puma. Her role will technically be as an “ambassador” — though not at the same level as Puma’s global brand ambassador Rihanna, thxvm, because she’ll just be wearing the clothes, not designing them.

While neither Kylie’s team nor Puma have officially confirmed the news, she has occasionally been spotted in staged-looking paparazzi photos wearing Puma (as well as in selfies), and hey, she did retweet a story on the subject this morning, so there you go.

 Credit: Cosmopolitan