Don Jazzy begins music industry ‘revolution’ in Mavin Records

Lack of adequate structure has always been the bane of the Nigerian music industry but in 2017, Mavin Records appears intent on changing that.

What is ‘structure’ in regards to a music industry?

It’s basically the presence and availability of all the components required for the production and sales of music; from the conception stage till it gets to the ears of consumers.

From artistes and repertoire (A&R) to songwriters to producers to road managers to promoters, a lot goes into the process of building up an artiste to attain music/commercial success.

In reality, there’s hardly any record label in Nigeria that possesses the required manpower for a proper structure. In essence, there’s no wholesome record label in Nigeria.

Mavin Records, headed by Don Jazzy, is working towards building a structure by increasing its workforce from 55 to 120 in 2017.

Mavin Records asrtistes
Mavin Records asrtistes

This year, Don Jazzy plans to employ a licensing specialist, touring and logistics specialist, talent management professionals, style and image experts, among others.

The ace record producer made this known in his New Year’s message to Nigerians, Mavin business partners, fans and the media.

In part, Don Jazzy wrote: “A Mavin is someone who has exceptional talent and skill in their field. As part of our 2016 goals, we decided to increase our workforce to 50, which we surpassed by a slight margin as we have a workforce of 55.

“As you all know, the entertainment business is not complete without those who are skilled in the business, therefore we are seeking to expand our workforce to 120 in 2017 considering our forthcoming projects.

“We are reviewing portfolios for Business executives, Client servicing professionals, Style and Image experts, Digital Data and VAS Management executives, Government Liaison officers, CSR enthusiasts, Creative and Visual Production nerds, Talent and Catalog Management professionals, Content Developers, Retail, Sales and Fashion, Licensing specialist, Touring and Logistics specialist, Social Media Analyst and International Representatives in Accra, Nairobi , Abidjan, Dar es Salaam, Johannesburg, Douala , New York , London and Paris.

“If you are Mavin and you have what it takes become part of a revolution in the music and entertainment industry, then send your CV with a detailed cover letter to info@mavinrecords.com for consideration.”

His message, obviously, comes across as a signal of intent that Mavin Records wants to build a solid structure.

If successfully executed, perhaps, in time, other labels would follow suit and before long, Nigeria will have a structured music industry.

Mavin Records is home to Tiwa Savage, Iyanya, Korede Bello, Reekado Banks, Dr. Sid, D’Prince and DI’Ja.

Di’Ja Stuns As Model For Made In Nigeria Outfits (PHOTOS)

The adorable Mavin princess exhibited her multi talent by keeping her microphone aside and posing for the camera… this time still photography. Di’Ja modelled for a made in Nigeria fashion outlet and the photos are mind blowing. The songbird is a stunner, perfectly fit for the modelling industry as she fits the music industry.

See photos below:

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : FASHPA X @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : FASHPA X @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

FASHPA X DIJA HOLIDAY 16 CAMPAIGN ??
Model : @aphrodija
Photography : @mr_laah
Styling : @iamdasidy
Makeup : @leylarhcadne
#shopfashpa #madeinafrica #averyfashpachristmas #forgetmenot

Watch The Official Video Of Di’ja’s “Sowemo”

In colourful and playful visuals, Mavin’s princess, Di’ja, represented her most recent single, “Sowemo”, which means “My Love”. The soft sweet voiced singer’s love song was visually directed by Unlimited L.A., capturing beautiful scenes of nature, love, happiness and art. The video had scenes where Di’ja played with kids under water, rode a white stallion, danced around fire and even engaged in a stick combat.

Watch video below:

VIDEO: Iyanya drops first song under Mavin Records.

Iyanya Onoyom Mbuk, Mavin’s new signee, has released ‘Up To Something’, his first song under the record label.

 

Mavin Records boss, Don Jazzy and Dr. Sid, are featured on the new song.

 

Iyanya officially became a Mavin Monday morning by virtue of an announcement made by Don Jazzy.

 

In this song, the “chemistry” Don Jazzy spoke about is apparent.

 

Watch video below:

 

How I Met With Don Jazzy And Became A ‘Mavin’ – Di’ja

Beautiful Mavin artist music artist Di’ja has been in the news for a while now following her controversial traditional wedding ceremony held in Kaduna state.

In an interview with City People Magazine, Di’ja opened up on her relationship with Mavin Records boss Don jazzy, described her kind of music and how her parents embraced her music.
When asked about how her relationship with Don Jazzy, Di’ja disclosed that:

Meeting Don Jazzy, I felt like I was reborn. I met him through my manager. He told we were going to
see a producer, I didn’t know where we were going so we ended up in Don Jazzy’s house. I didn’t even know where I was. I ended up meeting Baby Fresh, Altims and a few others. They started listening to songs that I had done before and I had this nervousness in me. Not long after, I saw a shadow behind me and when I turned around to see who it was at the door, it was Don Jazzy and I almost fainted, I just told myself to stay composed. It even got worse when Don Jazzy started listening to my songs, I just got so nervous. He told us he would get back to us and the next day he pulled a call through and that was it.

On when she finally signed on to Mavin Records, Di’ja said: “We started recording and we recorded quite a few tracks. At that time nobody was bothered about a contract or papers, we just wanted to work. From there I met Reekado and then Korede Bello. We didn’t even know there was a plan; we were just happy working and enjoying each other’s company. We recorded for about 8 to 9 months at that time before Don Jazzy even considered giving us a contract.
Speaking on how she chooses her kind of music, Di’ja disclosed that she enjoys been herself anytime she is about writing her song and it can take her up to five years to finish song.
She said: “I didn’t, like I said I just became myself. I can write a song for 5 years. I still have songs that I haven’t finished writing since 2008. This is because there’s just this thing about been yourself. Write your songs as they come from your heart. I like been crazy and I experiment my craziness while recording.”
Mavin artist Di'ja 
“Sometimes I would be like Altims or BabyFresh please commot that thing and they would be like they love it and I should do it again. Sometimes I would beg them to take it off and when Don Jazzy walks in I would be like a little disturbed and he would encourage me to be crazy, be free and be myself, he would say be stupid, it is actually trying to be stupid you find your smartest moment. Because it is during that moment of been stupid you would realize something that would pay off. I think Music comes with a form of madness. You just have to be free, crazy, stupid and yourself. Don’t try to please everyone, please yourself even if it takes you to be crazy.”

Music Alert: Mavin Records Drops New Hit

Holla… Holla… Holla… Mavin Records has dropped yet another hit banger.

This one is called “JantaManta”. Don’t ask me what it means. But like we rocked “Dorro Bucci” without necessarily knowing what it meant, let’s dig this one too. It has the entire Mavin crew on it.

Listen to the new hit below:

Mr. Nigeria 2014 Unveils Domestic Violence Campaign!

Emmanuel Ikubese, Mr. Nigeria 2014 has unveiled A domestic violence campaign titled “Project R. A.W”

On his Instagram he wrote Join The Movement “ I see no reason why a man will hit his woman. Women are support God has given us men. I love and respect my Mum so much that I can never ever lay my hands on her or any other woman.

And to the woman, if ur man hits u, then he doesn’t love and respect u, so I suggest u Run Away #RAW.

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Credit: Instagram