Rebuilding What Was Broken: The Future Awards Africa Dreams Big For Mubi, Yola And Chibok

The Future Awards Africa (TFAA) team intends to visit 100 African cities in one year as part of events leading up to its 10th anniversary. The tour, they say, will help re-focus attention on the issues faced by young Africans, emphasize how members of their “global brain trust” across the world have solved these issues and then set up hubs of past winners, nominees, partners and volunteers in each city they visit to help solve the problems.

The early cities visited by the TFAA team received blasé responses from the watching public. Enugu, Banjul, Ibadan, Akure, Port Harcourt and Kano are all important cities in their own rights, but the visit by the TFAA team felt almost too routine to make people stop and pay close attention. Then last week, the team stepped into the heart of Nigeria’s ongoing war against terror and the lives scarred as a result, when they visited the towns of Chibok, Mubi and Yola. Their mission – same as with all the other cities visited – was not just to highlight challenges, but go beyond that to “spotlight inspiring stories and set up hubs to solve problems at scale.”

Co-founder of TFAA and managing partner of RED, Chude Jideonwo, led that leg of the tour himself, despite having been absent on all the other stops. “I had to go,” Jideonwo told The ScoopNG in an email. “I just had to go. I wanted to walk the talk.” He said that “engagement, advocacy, problem solving are more effective when the person passionate about the issue gets his or her hands dirty.”

Jideonwo, who laments the limits of his humanity as an individual managing three firms and who cannot physically be present at every stop of the tour, said he decided to go to the “most at-risk areas” because the image of doing first before asking others to do is important.

Chibok is the town in Borno state where over 200 school girls were kidnapped in 2014, leading to the birth of the worldwide #BringBackOurGirls movement. The girls remain missing till date. Yola and Mubi, the two largest and most important towns in Adamawa state, have suffered severe disruptions in normal life as a result of insurgency. The latter town was overrun by terrorists who chased out an army contingent stationed there in 2014 and hoisted their flags, shutting down schools and offices. The most prominent educational institution in the town, the Mubi Polytechnic, only reopened in June 2015, eight months after the attack. Yola, meanwhile, continues to suffer bomb attacks with the most recent occurring last month when suicide bombers struck at a mosque during Friday prayers. Over 20 people lost their lives.

“The stories and the people we have met on this trip have confirmed some of our worst fears, but more importantly also fired up our resolve,” said Jideonwo after the tour. “There is so much work we have to do, and we are building a network of problem solvers across the continent to engage, solve and sustain the solutions to these problems.”

Mohamed Diaby, another member of the TFAA Central Working Committee, from Abidjan, said even though they have seen enough challenges and issues during the tour to cause worry, they remain “determined to lead an army of young people, through our hubs, to do this urgent work, to solve these problems.”

Three such hubs have now been set up by TFAA in Mubi with the Initiative for Human Rights; in Yola with Centre for Caring, Empowerment and Peace Initiative (CCEPI) and in Chibok with the Red Cross. According to the organisers, the hubs will work together with the Global TFAA Secretariat to “pull resources and media attention to solve the identified problems in each community.”

Up next is Johannesburg, South Africa, which will be the last stop for phase one of the tour. The Future Awards Africa 2015 will be hosted in Lagos on Sunday, 6 December, 2015.

The team

Team with a young girl

TFAA Team with the vigilante group who won the war with the soldiers

TFAA team

David Sanders, Louis Otieno, Binyavanga Wainaina Lead Pan-African Speakers At The RED Summit In Lagos

Kenyan author, journalist and winner of the Caine Prize for African Writing, Binyavanga Wainaina is leading other pan-African speakers to participate at the inaugural edition of The RED Summit holding in Lagos at the Harbour Point, Victoria Island, Lagos.

Other speakers at the summit are the Executive Producer of Coke Studio Africa, David Sanders; Corporate Affairs Director of Microsoft Corporation, Louis Otieno; award winning television host, Anita Erskine; former Managing Director of MNET Africa, Biola Alabi; Chief Executive Officer of leading lifestyle blog- BellaNaija, Uche Pedro; Chief Executive Officer, Genevieve Magazine, Betty Irabor; General Manager of Beat FM, Deji Awokoya; former Governor of Rivers State, Rotimi Amaechi; former Governor of Ekiti State, Dr. Kayode Fayemi, Communication and Public Affairs Manager of Google West Africa, Taiwo Kola-Ogunlade; Corporate Communication Director of Africa Practice, Rimini Makama; award winning journalist, Tolu Ogunlesi; Senior Correspondent at New African Magazine, James Schneider; and many more.

RED SUMMIT IV - BIOLA ALABI

The RED Summit holds on 15-18 October, in Lagos, Nigeria and will include a 2-day conference, West Africa’s largest inter-school media town hall, and an evening to celebrate icons of the media in Nigeria.

“This summit will be West Africa’s biggest media talk shop” said Chude Jideonwo, Managing Partner of Red Media Africa, organisers of the summit. “We will draw lessons from veterans in West Africa’s media over the decades and chart the course, with other media stakeholders, for the future of the media in West Africa.”

The summit which is in partnership with Troyka Holding and the School of Media & Communication, Pan-African University, will bring together media leaders individuals and organisations in public relations, advertising, television, radio, print and online from across the globe to define the future of the media in a rapidly changing landscape.

RED SUMMIT MATERIALS - BINYAYANGA

Participants will connect, network and anchor high-level conversations and solutions about the media in host country, Nigeria, and across African audiences.

Registration is still open, to register, go to www.theredsummit.org.

About RED Summit

The RED Summit is West Africa’s largest omni-media gathering. The summit will bring together stakeholders in various segments of the media across the African continent to explore new trends in a rapidly changing landscape. Participants at the event will have opportunities to exchange ideas about the future of media on the continent. The RED Summit is part of events celebrating ten years of Red Media Africa’s impact on Africa’s media space, inspiring and empowering millions of Africa’s youth in the process.

About Red Communication

Red Communication is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa, RED’s vision is to excite and empower an evolving generation through the media’s limitless possibilities. Built across tools and platforms, its Communication Division holds Red Communication, Red marketing and Small & Medium, and YouthConnect; and its Content Division holds the Y! brands, including Y! TV, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List. It also anchors a development firm, The Future Project Africa, which co-presents Africa’s leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders and The Future Enterprise Support Scheme.

Red Communication (Public Relations | New Media | Youth Marketing) 

+234 802 706 4260 or adebola@redmediaafrica.com 

Facebook.com/RedMediaAfrica | twitter.com/RedMediaAfrica |www.RedMediaAfrica.com 

Lagos, Nigeria                                                        October 5, 2015