Don Jazzy begins music industry ‘revolution’ in Mavin Records

Lack of adequate structure has always been the bane of the Nigerian music industry but in 2017, Mavin Records appears intent on changing that.

What is ‘structure’ in regards to a music industry?

It’s basically the presence and availability of all the components required for the production and sales of music; from the conception stage till it gets to the ears of consumers.

From artistes and repertoire (A&R) to songwriters to producers to road managers to promoters, a lot goes into the process of building up an artiste to attain music/commercial success.

In reality, there’s hardly any record label in Nigeria that possesses the required manpower for a proper structure. In essence, there’s no wholesome record label in Nigeria.

Mavin Records, headed by Don Jazzy, is working towards building a structure by increasing its workforce from 55 to 120 in 2017.

Mavin Records asrtistes
Mavin Records asrtistes

This year, Don Jazzy plans to employ a licensing specialist, touring and logistics specialist, talent management professionals, style and image experts, among others.

The ace record producer made this known in his New Year’s message to Nigerians, Mavin business partners, fans and the media.

In part, Don Jazzy wrote: “A Mavin is someone who has exceptional talent and skill in their field. As part of our 2016 goals, we decided to increase our workforce to 50, which we surpassed by a slight margin as we have a workforce of 55.

“As you all know, the entertainment business is not complete without those who are skilled in the business, therefore we are seeking to expand our workforce to 120 in 2017 considering our forthcoming projects.

“We are reviewing portfolios for Business executives, Client servicing professionals, Style and Image experts, Digital Data and VAS Management executives, Government Liaison officers, CSR enthusiasts, Creative and Visual Production nerds, Talent and Catalog Management professionals, Content Developers, Retail, Sales and Fashion, Licensing specialist, Touring and Logistics specialist, Social Media Analyst and International Representatives in Accra, Nairobi , Abidjan, Dar es Salaam, Johannesburg, Douala , New York , London and Paris.

“If you are Mavin and you have what it takes become part of a revolution in the music and entertainment industry, then send your CV with a detailed cover letter to info@mavinrecords.com for consideration.”

His message, obviously, comes across as a signal of intent that Mavin Records wants to build a solid structure.

If successfully executed, perhaps, in time, other labels would follow suit and before long, Nigeria will have a structured music industry.

Mavin Records is home to Tiwa Savage, Iyanya, Korede Bello, Reekado Banks, Dr. Sid, D’Prince and DI’Ja.

Music Alert: Mavin Records Drops New Hit

Holla… Holla… Holla… Mavin Records has dropped yet another hit banger.

This one is called “JantaManta”. Don’t ask me what it means. But like we rocked “Dorro Bucci” without necessarily knowing what it meant, let’s dig this one too. It has the entire Mavin crew on it.

Listen to the new hit below:

I Will Perform ‘Godwin’ in Church Again – Korede Bello

After he performed his smash hit single, ‘Godwin.’ at HICC (Harvesters International Christian Centre) in Lagos, On Sunday, April 5, 2015, Marvin new boy Korede Bello faced mixed reactions from some of his fans and followers of Nigerian music. While some saw nothing wrong with him performing the song in a church, others felt he crossed the line as a secular act who mounted the sacred pulpit.

While speaking to TheNET recently, Korede Bello said he doesn’t regret performing in church and if the opportunity presents itself again, he’ll gladly do it all over again.
Hear him:

  ‘If you are the pastor of a church and you invite me to perform the song, Yes i will perform the
song again. It’s God’s song and whatever is happening now is predetermined, people are talking about God that’s all that matters, From the inception of Godwin, I knew that it wasn’t my song, I knew that anything that’s for God has the potential of growing bigger than you imagine. It’s not quite a gospel song, it’s an inspirational song, what I mean by it’s for God is the fact that it’s dedicated to God. I don’t see it as my song, I see it as people’s song and I see it as a song for God.’…

D’Prince Tells it all! Reasons For Not Attending Dbanj’s Anniversary Celebration.

The Mavin crew were not invited to Dbanj’s 10th anniversary. The Prince bears his mind about it.

“To be frank, I thought that chapter was closed about two years ago, I never knew that D’banj is still granting interviews regarding the split because I thought we had gone through the whole story, leaked e-mail, hearsays and the likes. I am so happy that D’banj and Mavin Records are doing great. I don’t want us to keep putting the fans in the mishmash. The fans would always be vulnerable. The fans would always want to be entertained and we would always be the puppets that entertain them. “I think D’banj was speaking based on his feelings and the fans reacted. I will always have love for Mo’Hits, DB records and Mavin Records because at the end of the day, it is the music that would keep us relevant. It is what brought us to where we are in the first place. We should all concentrate on our work and progress. We should love one another and not hate. There is no fight or war between us. What matters most is moving forward and making music. I feel that he was pressured to do the interview; he did so and expressed his feelings. I may agree and disagree with some of the things that he said but at the end of the day, I am still going to stick to love, peace and harmony,” he said.

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Credit: naij.com