Making money is not about focusing on your-self, on your wants and needs. You must think about helping other people. Creating wealth is nothing more than creating a system that efficiently solves problems, provides values or saves time and money. You need to understand what people are willing to pay for and what you are willing and capable of providing.

Many have made money and built reputations by solving problems. Doctors cure the sufferings of illness, psychiatrists helps heal the troubled mind, lawyers protect names from being tarnished, consultants offer marketing advice and a dazzling array of products helps to remove any inconvenience you might possibly encounter in your daily life.

Many people are solving problems. They are all offering solutions to people who need them. Some are giving them away for free, others are selling them for a price. When problem and solution is a perfect fit, a relationship of trust is built between two parties. If this helps me now, it might help me again. If this solves my problem, it might solve my friend’s problem too.

There is a connection. The problem solver becomes more popular as more problems are solved for more people. Every time you solve a problem in a way that is better than others, you add undeniable value to the person in need.

Most of the time problem-solvers are already engaging your target audience but that doesn’t mean you should stay away. There is always room for another solution, especially when it is one that addresses the problem with more elegance, force, precision and style.

Succeeding for the long-term at a growing business isn’t just about making money; its about making money the only way that promises you long-term success. It is about being an entrepreneur. An entrepreneur is someone who solves problems for people at a profit. Successful entrepreneurs help people. The more people you reach out to, the more people that get the effect of your product and their lives get better for it, the richer you become.

This doesn’t mean you need to be solving the greatest problems in people’s lives. If you focus on making money, sometimes you win, and sometimes you lose. But if you focus on helping people and stick to your passion, you always win.

Kelvin Edosomwan.
@osaheni00.
www.edosomwan.blogspot.com

The views expressed above are solely that of the writer and not of Omojuwa.com or its associates.