Tag Archives: Nike

Ronaldo Signs Lifetime Sponsorship Contract Worth More Than $1Bn With Nike

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Cristiano Ronaldo has signed a new contract with sportswear giant Nike which could be worth up to a reported $1 billion.

 

The announcement comes just 24 hours after the Portuguese superstar agreed to a new five-year deal with Real Madrid that saw his weekly salary climb to £365,000.

 

Ronaldo claims his latest sponsorship contract will make him a permanent part of the Nike brand, with suggestions coming from America that he is on similar terms as basketball stars LeBron James and Michael Jordan.

 

“I look at this new contract for life. I’m a member of the family but I have to say Nike, for me, it’s the best,” Ronaldo said. “They do things that no one else can do. I have a great relationship with this brand, I have great friends here in the company.

 

“They have specific people that work with me. This means a lot because it means I can give my feedback to them and they can listen to my opinion, so we work as family. They are very imaginative and they do unbelievable things. Sometimes they have surprises and I like surprises. This is my brand, Nike they are smart, they know how to pick the best one, so I’m happy because I’m one of them.”

Nike To Review Partnership Deal With NFF Over Super Eagles’ Poor Performance

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Sports kit manufacturing company NIKE may currently be reviewing their partnership with the Nigeria Football Federation (NFF), the News Agency of Nigeria (NAN) reports.

 

 

The company gave a hint of their intentions in a letter sent to the NFF on Thursday, asking the federation to furnish them with some facts.

 

 

NAN reports that the review may not be unconnected with the ratings of the Super Eagles, the senior national male football team, which is NFF’s major selling point.

 

 

The team’s current position in the latest FIFA rankings is 66th position in the world and 14th in Africa, their worst ever.

NAN also understands that the barrage of criticism which surrounded the NIKE deal when it was announced might have also necessitated the review of the partnership.

It is also understood that performances of the other nine national teams including the Golden Eaglets and Super Falcons would also be reviewed by NIKE.

Already, Mohammed Sanusi, the NFF General Secretary, has asked Ademola Olajire, the Federation’s Assistant Director of Communications, to furnish him with the team’s latest status in football.

NAN reports that NFF had signed the partnership deal with NIKE to run from April 1, 2015 to 2018 after the expiration and non-renewal of its deal with Adidas.

The NIKE deal is worth $750,000 in the first year, with NIKE supplying kits worth $1million to Nigeria in the year 2017 and 2018.

The partnership was expected to see the American sports brand design and develop football kits for both the country’s men and women national football teams until 2018.

The three-and-a-half year contract was signed by NFF President Amaju Pinnick and Sanusi, with Tina Salminen, NIKE’s African Football Sports Marketing Director, representing the company.(NAN)

Adidas Dumps Super Eagles as Team Loses $7m

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Nigeria are struggling to find a kit sponsor after German manufacturers Adidas decided not to renew its deal with the Super Eagles.

In August, Adidas complained that Nigeria’s coach and some players violated contractual obligations by wearing a rival’s kit at major events. And now Nigeria have lost a deal worth $7m-a-year, which will increase the problems for the cash-strapped team. Nigeria’s Football Federation admitted finding a new sponsor is proving hard.

The Super Eagles have endured a difficult year, with problems both on and off the pitch damaging their reputation and their results.

As well as being penalised with by a global ban by Fifa for government interference in football matters, Nigeria failed to qualify to defend their Africa Cup of Nations title at next year’s finals in Equatorial Guinea. And a top official of the NFF told BBC Sport that major sportswear companies are not interested in becoming the country’s new kit supplier.

But NFF spokesman Ademola Olajire says the body is negotiating with other manufacturers or may still salvage a deal with Adidas. “We currently are in discussions with multiple parties regarding our kit situation,” Olajire told BBC Sport.

“Despite receiving a notification letter from Adidas initially, we remain confident they could still reconsider their position.”

Adidas became the country’s supplier before the 1994 Africa Cup of Nations in Tunisia, which Nigeria won, and at their maiden appearance at the World Cup in 1994.

Nigeria switched to rivals Nike later that year then reunited with Adidas in 2004.

Credit: BBC Sports