Barbie is having a moment right now, evolving with new body shapes and blowing up on Instagram.
But one young woman, 24-year-old Haneefah Adam of Nigeria, wasn’t seeing any of these Barbies dressed in the same way she did — wearing modest clothing that covers the body. So, two months ago, she started her own account, called @hijarbie.
In interviews with Mic and BuzzFeed, Adam explained that she makes the clothes for the Barbie dolls herself. The designs are often inspired by looks worn by popular Muslim fashion bloggers.
As chic and lovely as Hijarbie’s outfits are, the best part about the whole thing is what Adam hopes to accomplish through her Instagram account.
“I want [girls] to be inspired — this is about having an alternative and creating an awareness of having toys that adopts your religion and culture and in your own likeness, which at the end of the day, leads to an improvement in self-esteem,” she told Mic.
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