NNPC Offers Its Oil At A Discount To Regain Market Share

Nigeria has cut the price of every type of crude it sells in an effort to regain the share of the global oil market at a time when there’s a “huge” glut of cargoes.

The Nigerian National Petroleum Corporation (NNPC) lowered by at least $1 a barrel its official selling prices (OSPs) for 20 out of 26 oil grades monitored by Bloomberg, according to pricing lists.

Qua Iboe, Nigeria’s largest export crude under normal circumstances, was reduced by the most since 2014.
The price reductions are due to a “huge cargo overhang” as the country attempts to regain market share, Mele Kyari, Group General Manager for the Oil Marketing Division at NNPC, said by phone.

Like every other producer country, Nigeria is grappling with prices that are less than half what they were in July 2014. What makes the African nation’s situation more acute is a militant campaign that resulted in export flows falling to the lowest in at least nine years earlier this year.
Shipments are gradually resuming, and lower prices are a sign Nigeria is seeking to become more competitive in an already oversupplied global market.

“It is a bearish signal for the light, sweet market,” Eshan Ul-Haq, principal consultant at KBC Process Technology Ltd., said in an e-mail, referencing the types of crude Nigeria mostly pumps. “In order to capture a higher share of the market, OSPs have to come down.”

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MTN, Air France-KLM, offer 25 per cent airfare discount.

Leading telecommunications company, MTN Nigeria, has joined hands with premium airline company, Air France – KLM, to package an unbeatable offer of up to 25% discount on Business class tickets to London.

The partnership between MTN Nigeria and Air France-KLM will offer this discount from October to December 2016. In addition, customers will enjoy free incoming calls on the MTN network while outside the country.

Commenting on the partnership, General Manager, Consumer Marketing, MTN, Richard Iweanoge, said, “The partnership was conceived towards rewarding our current Platinum customers at this time. This is one of MTN’s ways of supporting its loyal customers as they engage in their regular travel for different purposes.”

Iweanoge added, “The goal of our partnership with Air France-KLM is to add value to our customers. Air France-KLM and MTN are two companies that place a high premium on customers and with the Yuletide drawing near, there is no better deal for business travelers, tourists and holiday seekers than this offer.”

Speaking on the partnership, Commercial Director, Air France-KLM, Nigeria and Ghana, Arthur Dieffenthaler, said: “We share a bank of loyal customers who frequently use both our products not only in Nigeria but also abroad. Roaming outside Nigeria, they need to know that we care, that is why we decided to create an unbeatable offer for the end consumer.”

On how the loyalty offering will run, Dieffenthaler went on to reveal that the customers who intend to take up this offer will receive a special code from MTN as a unique identifier and send travel plans to a dedicated Air France KLM email address –mail.mtn.afkl@airfrance.fr quoting the unique code, amongst other information. Air France will then send a confirmation response to the customer, advising on travel itinerary and giving details of the discounted price. Once payment is effected, an e-ticket is issued to the customer.

The period of purchase of the tickets runs from the 14th to 31st October 2016; while tickets remain valid till the end of December, which means that beneficiary customers must travel and return before 31 December 2016.