Our President has faced a barrage of criticisms and accusations in his first few days in office. Ranging from the outrageous to the mundane, he has been accused of discourteously leaving his guests to attend Friday Jumaat prayers on inauguration day; influencing the court to drop corruption charges against his political associate; failing to publicly declare his assets as he promised during campaigns; encouraging wastage of resources by duplicating functions for his first set of appointees; etc. Even our first lady has not been spared as she has been accused of wearing an expensive wristwatch to his inauguration – allegedly a sign of opulence considered inconsistent with his austere reputation. It would even seem that PMB is receiving more “bashing” from some of his most ardent supporters.
What I find interesting is not the accusations but the reactions of some of “my people” in a bid to defend our beloved president. From my humble standpoint, I have seen more emotional and irrational outbursts than helpful engagements of the issues by followers attempting to put up a defense. Some cannot just stomach the fact that our highly revered president is being denigrated by commoners on social media. While I agree that some of these issues are needless distractions coming from familiar quarters, they can’t be ignored else they become bigger distractions further into the administration’s lifespan. I have come to learn that rumours cannot be wished away, they have to be decisively addressed – on time! For example, there is a claim out there that a suicide bomber chanted “Sai Buhari”!, before detonating a bomb in the Northeast on Tuesday, killing several Nigerians. It has been several hours since this was reported on some online news platforms, and subsequently bandied around by some antagonists on social media, yet we have no refutation from “us”. It doesn’t have to be reported in traditional media before we reiterate PMB’s condemnation of the reprehensible actions of the extremists.
My token advice to the president’s media team as they settle down in office is that they have no time to settle down. As someone said on Facebook, the Buhari team has auditioned for this job for twelve years and issued the notice of employment for two clear months before resumption, we have no reason not to perform. They have to proactively make available accurate information and allow no vacuum for rumours and half-truths to fester. They should consider every accusation raised against their principal as an opportunity to present facts, clarifications and superior arguments that will reinforce his goodwill with the majority. PMB is not infallible and should not be projected so. When mistakes are made by him or those under his watch, they should speedily admit the errors, decisively separate the principal from the mess and ensure the erring parties are resolutely dealt with in keeping with the law. Making this point reminds me that amongst many of former president Dr. Goodluck Jonathan’s public engagement gaffes was patting former Minister of Interior, Mr. Abba Moro on the back inspite of the NIS recruitment scandal that occasioned the death of many young people. Indeed many of the former president’s appointees caused more deficits to his public image than good.
Those of us that believe in and determinedly support our president to succeed need the right ammunition to fight the battle for the hearts and minds of Nigerians. We need to be armed with facts and contexts within which we can help frame the narrative about every single action this president and his administration is going to take – many of which may be unpopular, or cause short term inconvenience in order to achieve long term benefits. It is too early to be responding by abusing people. I just read an outburst on the page of a dedicated supporter of PMB in which she was more or less warning a blogger that his misleading post about the president could lead to his being arrested for falsehood. Haba! The prison cells we will need to keep all Nigerians who abused former president Jonathan would take up half of Nigeria’s landmass. That is not the way to go.
I reiterate, let us provide timely and accurate updates on the activities of government, and when rumours are spun to distract his focus, let us similarly respond on time, with facts and clarifications, and in a tone that reminds that we are in charge. Let us make use of the most valuable communication resource PMB and his administration has – the love and goodwill of the majority who are willing (at no cost) to disseminate communication messages within their circles of influence. Not everyone that asks questions or challenges actions taken by PMB are his enemies, some simply want to be re-assured that in the corridors and chambers of power, where sycophants abound and truthful counsel is rare, the bearer of their mandate is staying true to the ideals that made them vote for him.???
Akin Rotimi, a strategic communications, diplomacy and public policy professional writes from Lagos.
Views expressed are solely that of author and does not represent views of www.omojuwa.com nor its associates