EbonyLife TV, Chocolate City Launch Reality Show For Young Artists

Africa’s black entertainment and lifestyle network and Chocolate City, a Nigerian record label have concluded plans to host a reality TV show for young talents in music.

A statement by Mo Abudu, Chief Executive of EL TV obtained by the News Agency of Nigeria (NAN) on Friday in Abuja said the show would be “a first of its kind”.

“A talent hunt that is home-grown and proudly created by Chocolate City and EbonyLife TV; get ready for Chocolate City unsigned!#choccityunsigned,’’ she stated.

Abudu, who expressed delight in partnering with the group, said that the show would be aired on EbonyLife TV soon.
She said that the show would run through each year with the winner getting a deal with Chocolate City.

“Winners of the annual show will be given a three year single deal which can be extended to an album by the record label,’’ she said.

Similarly, Nigerian rapper and CEO of Chocolate City, Jude Abaga, popularly known as M.I., commended the partnership, adding that it was unprecedented.

“We both create stars because we understand the local nuances of making stars.

“We find raw talent from nowhere and take them right to the top; Chocolate City Unsigned will do nothing less.

“I am a living proof of this exciting reality, and I and the team are now ready to take others on this amazing journey to stardom,” M.I. stated.

According to him, registration for the Chocolate City Unsigned competition will be opened to all interested participants across Africa on March 21, 2016.

NAN reports that the competition proper is scheduled to commence in May 2016 in Lagos, Nigeria.

Audu Maikori Steps Down As Head Of Choc City Music, MI (may) Take Over

CEO of Chocolate City Music, Audu Maikori yesterday announced he was stepping down as head of the music label but he’s still CEO of Choc City Group, which has a media coy & others businesses

“I have headed Chocolate City for the past 10 years and its been the most amazing period of my life despite the many challenges that came with it. At this point I have decided to step down as CEO of Chocolate City to allow for the younger generation to steer the ship. My resignation takes effect from June, but I wont disclose who will take over from me until then’, he said.

But according to sources close to the label, rapper MI might be the next head honcho at Choc City. His label, Loopy Records, is going to be merged with Choc City which houses MI, Ice Prince, Jesse Jagz, Ruby, Gyang, Nosa, Victoria Kimani, Loose Kaynon, DJ Caise, and DJ Lambo.