Tag Archives: BBM

Falz inks endorsement deal with BBM

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Comic rapper, Folarin Falana, is the latest brand ambassador for BlackBerry Messenger, BBM.

Falz, who is also the son of human rights activist, Femi Falana, has had a great musical career.

The award winning rapper came into limelight with a very unique style of music which quickly became his identity, gaining him a wide range of acceptance and fan base.

In 2014, he released his debut album “Whazup Guy” and followed up in 2015 with his sophomore album “Stories The Touch” and an outstanding EP in 2016 titled “Chemistry” with his musical soul mate, Simi.

The Ello Bae crooner who is also a TV Presenter /Actor and a graduate of Law from the University of Reading won the AMVCA awards. He bragged about in his song “Bad Baddo Baddest” where he said, “Which other rapper do you know is having AMVCA?”

One of his awards worthy of mention is his 2016 BET Awards where he won the “Viewer’s Choice Best New International Act”.

Excited about his new deal with BlackBerry Messenger, BBM, the rapper took to his Instagram page where he used his usual Yoruba-styled accent to make the announcement.

“2017 about toe be lit!! New deal ovishallay done. BBM Ambassador. You can reash me on pinging plix. ,” he said.

He recently released a song with Ajebutter22 titled “Message to your mumsy” where he used the lyrics on his Instagram caption “You Can reash me on pinging” which may have helped him land the endorsement.

Nigeria May Regulate Use Of WhatsApp, BBM, Skype, Facebook

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The Nigerian Communications Commission is considering a framework for the regulation of over-the-top services in the Nigerian telecoms market.

Over-the-top services, otherwise known as OTT, are services carried over the networks, delivering value to customers, but without any carrier service provider being involved in planning, selling, provisioning, or servicing them.

OTT services are offered through Internet communication.

In Nigeria, the most common OTT services are WhatsApp messenger, BlackBerry Messenger, Facebook, and Skype which are classified under social media applications.

In other words, telecom operators such as MTN, Etisalat, Glo, and Airtel lack direct control or influence over WhatsApp messenger, BBM, Facebook or Skype.

Internet telephony and live streaming are also part of OTT services.

The growth of OTT services is encouraged by the access to 3G and 4G networks which offer mobile broadband and high speed IP data.

A report, ‘An Overview of Provision of Over The Top [OTT] Services’ published recently by the Policy, Competition & Economic Analysis Department of the Nigerian Communications Commission, says OTT services were becoming a threat to the traditional telephone network operators.

This development, the report said, is a global issue.

The threat, according to the NCC report, comes from the fact that Internet telephony is not only cheap, and free in some cases, but it also offers many features previously unavailable with telephones, therefore making it more attractive to consumers.

And unlike the traditional telephone network operator, the operators of Internet telephony don’t pay tolls for their services.

Besides, the report said since telecom operators such as MTN, Etisalat, Glo and Airtel do not have control over WhatsApp, BBM, Facebook and the rest of the social media applications, they (the telecom operators) cannot do not generate revenues from services offered through these applications.

Credit: PremiumTimes