The new, highly anticipated video for Rihanna’s “#BBHMM” is an epic, 7-minute visual kaleidoscope of style and excess and, as was clearly intended, it’s generated a lot of buzz since debuting online at midnight today. In the video, we watch Rih, accompanied by two silent minions, kidnap the modelesque wife of an accountant (surprise! Mads Mikkelsen) who owes her some serious coin. The sexualized violence in the video is graphic and disturbing (we’ll get to that in a minute), but overall the video is everything we love about Rihanna — it’s ballsy, edgy, explicit, and unapologetic. Read More at huffingtonpost and watch video below:

Credit: RihannaVEVO/ YouTube