Mercedes Targets African Market With New Pick Up Trucks

Mercedes-Benz has unveiled two variants of X-Class pickup truck, Powerful adventurer and stylish explorer to expanding its market share in the premium pickup segment.

Mercedes-Benz said the powerful adventurer variant possess all the strengths of a classic pickup – tough, functional, strong, and with off-road capability.

The stylish explorer variant on the other hand, holds a markedly expressive and dynamic appearance with select features that distinguishes Mercedes-Benz from every other automobile.

Targeting key markets, including Africa, the organisation said the variants would appeal to woo families, business owners, landowners, travellers/adventurers and trend conscious individualists.

Head, Mercedes-Benz Vans, Volker Mornhinweg said: “We will open up and change the segment of mid-size pickups – with the world’s first true premium pickup for the modern urban lifestyle. Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us.

“As an added value, we bring safety, comfort, agility, and expressive design – in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before.”

The top-of-the-line model will come with a V6 diesel engine, 4MATIC all-wheel drive, 22-inch alloy wheels ready to tow up to 3.5 tons. The premium truck will also be equipped with exemplary assistance systems including camera, radar and ultrasound sensors. Customers will be able to choose from a variety of equipment scopes for the exterior and interior. High quality materials and infotainment features similar to the C-class and V-class will be readily available to create an elegant ambience inside and out.

“The Concept X-CLASS design variants interpret the hallmark brand design idiom of our SUVs in a most expressive form, and embody the dichotomy of our design philosophy: they are hot and cool”, Head of Design at Daimler AG, Gorden Wagener said.

According him, with its progressive design the powerful adventurer expresses cool modernity and thirst for adventure, while the stylish explorer on the other hand uses pure emotion to provide a tangible experience of modern beauty.

The market launch of the Mercedes-Benz X-Class in Europe will begin in late 2017. The pickup will be manufactured in a production cooperation with the Renault-Nissan Alliance. Production for the European, Australian and South African markets will start at the Nissan plant in Barcelona, Spain, in 2017. The X-Class for the Latin American market will roll off the assembly lines at the Renault plant in Cordoba, Argentina, starting in 2018.

Managing Director, Weststar Associates, Sole General Distributors of Mercedes-Benz Vehicles in Nigeria, Mirko Plath said: “We are extremely pleased with the final unveiling of the concept trucks. The X-Class pickup trucks will be a formidable addition to our fleet. I believe they are perfect for the Nigerian market due to the broad range of needs to be met for different customers. Thus, we look forward to their arrival in 2017”.