Any telecoms service provider that defaults by sending unsolicited SMS or makes unsolicited calls to subscribers after they must have activated the DND – Do Not Disturb feature is liable to pay 5 million Naira as fine per complaints.

This was made known by the the Executive Vice Chairman of the Commission, Professor Umar Garba Danbatta at the flagging of ceremony of the #YearOfTelecomConsumer campaign on Wednesday at the commission’s head office in Abuja.

NCC has setup a “2442” Do-Not-Disturb (DND) SMS short code that consumers can use to stop any unsolicited text messages they receive. All the need do is text “STOP” to 2442 and that will automaticall activate a full DND on a consumer’s line & prevent all unsolicited texts from being received

Apart from protecting telecoms consumers from unsolicited ad campaigns via SMS and phonecalls, the campaign hopes to secure the support of network operators towards meeting set targets and key performance indicators, KPIs on quality of services especially as it affects drop calls.