Over the course of the weekend, the biggest talking point on my social TLs has been the location of the Big Brother Nigeria house.
Nigerians are up in arms because the house is allegedly located in South Africa, not Nigeria.
I do not know for sure where the house is located, but I would be hesitant about telling somebody else how to run his business, especially one that has proven to be so successful for decades.
I could talk about how this is a budgetary decision. Or how the cost of producing in Nigeria far outstrips that of producing in SA because people tend to bill three times higher or even more once they hear this company is involved because they feel they too must ‘chop’ from them.
Or even how high the cost of doing business in Nigeria is, with power issues, and so on.
But I won’t.
Instead, let me focus on some real issues that we almost always seem to miss.
1. Multichoice is a business. And the main focus of that business (like any other business) is to deliver profit to its shareholders.
2. Their business is built around entertainment, not national development. This is for those asking what BBN contributes to our national development. As long as you are entertained and you pay for that entertainment, does it really matter?
In any case, Ebuka Obi-Uchendu who is the host this season, is a BBN alumnus and it is fair to say that while he has shown that he has the talent to have succeeded anyway, he probably would not be where he is now without BBN.
This show (BBN) and many others like it, have thrown up stars who have now had life-changing opportunities.
3. NOW TO THE CRUX OF MY ARGUMENT. Rather than take potshots at how the so-called foreign businesses operate in Nigeria, how about we question our Nigerian businessmen?
I posted this on Bimbo Adeola’s page yesterday:
“When AIT started as a full blown pan African tv channel, SuperSport was a 3-hour sports belt on MNet called MNet SuperSports.
Between then and now, SuperSport has grown to over 20 WORLD CLASS channels and counting. AIT is still struggling with delivering chroma key backdrops and owing staff wages for months.
Rather than keep harping on about what ‘foreigners’ are doing or not doing with THEIR money, why don’t we challenge our billionaires (many of who are in that category because they pilfered our tax money) to get into the market and take them head on.”
4. Even in state run models, can we compare NTA to SABC? Former SuperSport presenter Thomas Mlambo left SS to join SABC. Will any right-thinking Nigerian leave a place like SS for NTA? And I say this with all due respect to my friends and colleagues who work at NTA.
In any case, our music artistes shoot their music videos in the same South Africa and we dance to them with giddy abandon without questioning their choice of location. Our celebrities go to the same SA or Dubai to get married and we celebrate them even more. Others go to the USA and Europe to have their children and we hail them.
Multichoice as a company is where it is because of good, strategic long term planning with the objective of delivering profit to its shareholders.
We have billionaires in Nigeria who should be in a position to effect the same kind of impact. Why have they not? Why are we not calling them out rather than demonizing a business entity trying to optimize its operations for profit?
And please don’t mention how ‘Nigerians killed HiTv’. Nobody killed HiTv but themselves with bad strategic management decisions.
Multichoice owe neither you nor I any obligation but to deliver great content. The only people they are accountable to, are their shareholders. You know, those people who actually invest THEIR money in the business with the sole aim of making a profit.
If you don’t like the way MC does business, you have two choices.
1. Start your own outfit and give them stiff, quality competition
2. Stop paying them and look for an alternative
===========================
DISCLOSURE: I worked at Multichoice until August 2016. These views are personal.
Dispute them with facts if you want, but any asinine comments as to my former affiliation will be ignored and deleted.
에그벳 스포츠
“진짜 사나이… 이 말이 진심이냐?” 황태후는 충격에 얼굴이 창백해졌다.
게이츠 오브 올림푸스
이때… 게이트에서 화약 연기가 피어올랐다.
와일드 웨스트 골드
더욱이 동기 부여의 관점에서 볼 때 Xu Jing은 완전히 불필요하며 말도 안되는 이야기를합니다.
슬롯 무료 게임
Xinxue는 Baoding 수석 정치 위원에서 뛰어난 성과를 거둘 수 있습니다.
프라그마틱 무료 슬롯
황제는 감히 무시한 모든 관리를 소집했고 모두 서둘러 왔습니다.
돌리고 슬롯
“뭐…무슨 토지 용도…”누군가 Fang Jifan을 놀랍게 바라보았습니다.”무슨 소리야?” 리동양은 이상함을 느꼈다.
무료 슬롯
마치 내가 황태자 전하에게 한 말처럼 왜 이 말이 낯익게 들리는가…
프라그마틱 무료 슬롯
“오.” Chen Tong은 신중하게 고개를 끄덕이며 Fang Jifan의 말을 조심스럽게 씹었습니다.
슬롯 모아 무료
Fang Jifan은 어깨를 으쓱했고, 이 남자는 그가 충분히 잃지 않았다고 생각합니다.
아리아나 슬롯
이때 Zhu Houzhao는 고개를 들고 명령형으로 “Gauze”라고 말했습니다.
슬롯 게임 사이트
이 사람은 학자로서의 명성도 없다고 하는데, 그런 사람이 관료가 될 수 있습니까?
온라인 슬롯 머신
오랜만에 Xiao Jing은 쉰 목소리로 “노예 … 만명의 죽음!”
슬롯 무료
Wu Ying은 깜짝 놀라 무의식적으로 말했습니다. “Fu Jun, 어떻게 할 건가요?”
꽁돈 사이트
타락, 성실한 작가로서 너무 늦게 일어났으니 많은 응원 부탁드립니다.
리액툰즈
이에 대해 Zhang Yuanxi는 수많은 통찰력을 가지고 있습니다.
에그벳슬롯
Zhou 부인은 미소를 지으며 “요즘 왕자님은 어때요? “라고 말했습니다.
프라그마틱 슬롯
십년 동안 뱀에게 물리고 우물의 밧줄을 두려워한 나는 다시는 아버지에게 속지 않을 것입니다.
바이 낸스 벳
더군다나 현 황제는 그런 사치스럽고 낭비적인 행동을 승인하지 않을 것입니다.
붐 슬롯
사소한 일이지만 만족감이 있는 것 같다.
에그벳 계열
팡지판은 미소를 지으며 “이제 아무 말도 못하겠다”고 말했다.
슬롯 머신 무료
사람들이 한 명씩 침을 뱉지 않아도 스스로에게 뿌려 죽습니다.
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