Afrinolly; Africa’s mobile entertainment app which enables users to watch African movies, trailers and short films produced in the African movie markets, most especially Nollywood was featured at the Google I/O annual developers conference last week in San Francisco, California.

Speaking at the conference on Developers Connecting The World Through Google Play, Product Manager, Google Play – Ellie Powers highlighted the growth of the Nollywood film industry and the role technology innovation such as the Afrinolly app is playing in connecting film fans with film makers in a new way that would not have been possible but for mobile technology.

She traced the growth of the app from 2011 when Afrinolly won the Google Android Developers Challenge Sub-Saharan Africa in the Entertainment category with a $25,000 cash prize to 2015 when it now boasts of over 4 million downloads with Android as its fastest growing platform.

Ellie revealed that the set of features the Afrinolly app offered over the years have also increased. According to her “In addition to being able to watch trailers and other video contents, Afrinolly is now about to offer film makers a platform to make money so that they could make more films.” This is huge publicity for the proposed Afrinolly Marketplace.

Talking about the Afrinolly ShortFilm Competition, She noted it was a brilliant initiative to drive short-form content creation across the continent of Africa; contents which can be easily accessed and consumed via mobile devices. To watch her entire presentation, click this link;

According to Wikipedia; Google I/O is an annual software developer-focused conference held by Google in San Francisco, California. Google I/O features highly technical, in-depth sessions focused on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, Google APIs, Google Web Toolkit, App Engine, and more. – http://en.wikipedia.org/wiki/Google_I/O