NEW YORK –  Some models want the term “plus-size” hung out to dry.

Former “Australia’s Biggest Loser” host Ajay Rochester began the social media campaign #droptheplus this past February in attempt to abolish the label. The TV personality posted a selfie with the sentence, “I am a woman,” in black marker on her stomach. Rochester issued a statement on her official Instagram about how damaging the label is not only models who are a size 10 and above, but to the average woman.

Since her post, Rochester has seen support from plus-sized model Stefania Ferrario, along with a slew of comments from women encouraging the plus-size signifier be suspended.

Read More: foxnews.com