The New Ice Bucket Challenge, #WakeUpCall

UNICEF’s #WakeUpCall campaign is created to raise awareness for the child refugees in Syria  and raise money for humanitarian aid.

“As irritating as some people find these campaigns, they really work,” Jemima Khan, the UNICEF ambassador who thought up the idea, explained. And it did for the ALS Ice Bucket Challenge, which raised over $100 million dollars.

Celebrities are already  participating by taking a photo or video of themselves right after waking up and texting SYRIA to 70007 to donate £5. Here are a few selfies from the #WakeUpCall Campaign.

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