Distinguished Ladies and Gentlemen, (Courtesies)
For the purpose of this event, permit me to refer to you all as Revolutionaries! For indeed this is a REALvolutionary event for REALvolutionary people!
Today marks a milestone in the lifespan of one of Nigeria’s most enduring brands from the stable of Nigerian Breweries Plc. It is by now obvious that I am referring to Nigeria’s only REAL stout, brewed to perfection with a unique bitter taste – Legend Extra Stout.
The rich history of Legend Extra Stout is one that is replete with innovation because the brand continuously focuses on optimum consumer satisfaction. This is one factor that is responsible for Legend Extra Stout’s status as the fastest growing stout brand in Nigeria.
This unique stout brand has undergone evolutions in times past since it was first launched in 1992: from being fortified with vitamins and reformulated to enhance its taste, to changes in its bottle shape and labelling. Now, Legend Extra Stout has undergone a REALvolution. Not just any REALvolution but a BlackREALvolution.
Distinguished REALvolutionaries, what we just unveil today is the culmination of one of the most successful social media campaigns which kept Nigerians guessing for weeks. We also had a tour bus traversing the length and breadth of Lagos, creating awareness about this unique packaging re-launch. We presented the BlackREALvolution as a movement; and it is indeed a movement for consumers that yearn for more in terms of satisfaction and quality.
As we all know, the only constant thing in life is change. And for the change to be meaningful, it has to be an upgrade. Today, Nigeria’s fastest growing stout brand, the REAL DEAL, Legend Extra Stout is being upgraded. Dear REALvolutionaries, join me as I officially welcome Legend Extra Stout in a new premium packaging with Stanoil and metalized labels!!
When you go to your favourite restaurant or bar to savour your favourite stout, Legend Extra Stout, be sure to look out for this new packaged product. Even though Legend Extra Stout is being re-packaged, the great taste which our numerous customers have enjoyed all these years remains the same. Legend is the only full brewed stout in the Nigerian market with a unique bitter taste and longer lasting foam head, giving it the authenticity to be called ‘The Real Deal.’
The new Stanoil and metalized label represents quality and the ‘premiumness’ of the brand. This affirms the unique positioning of Legend Extra Stout as the stout of choice for the sociable, modern, ambitious and courageous Nigerian, yearning to enjoy the finer things in life and living life to the fullest and standing out of the crowd.
Consumers that also purchase the newly packaged Legend Extra Stout can be rest assured that they are drinking the Legend Extra Stout which has been produced under the highest standard of quality using the best of the natural finest ingredients. So I urge you to go out there and enjoy the new Legend with the same unique bitter premium taste.
My fellow REALvolutionaries, these are exciting times for consumers of Legend Extra Stout. Not only is Legend launching a new look, it is also the REAL REWARD season for those that like to savour Legend Extra Stout.
I am proud to announce SEASON 3 of the REAL DEAL National Consumer Promotion.
The first edition of the National Consumer Promotion which was held in 2012 and thousands of consumers were rewarded with fantastic prizes.
In 2013, the brand took this consumer appreciation scheme a notch higher. Twenty five lucky consumers were flown to Dubai in the United Arab Emirates for an all-expense paid weekend. And while they were in Dubai, they shopped for items worth up to one million naira in value, in one of the biggest shopping malls in Dubai.
Promo Mechanics
For the 2014 edition, Legend Extra Stout National Consumer Promotion is bigger and better. This time around, beginning from the 7th day of April till 7th day of June, 2014, Legend is taking 30 drinkers of Legend to Dubai to shop for gift items worth up to a million naira each in an all-expense–paid trip.
The 30 lucky winners will emerge through series of transparent raffle draws that would be held at different locations across the country in the course of the promotion. All you need to do is to buy a bottle of Legend Extra Stout, text your NAME, AREA and the code under the crown to 31077 to participate in a raffle draw.
In addition, the Legend brand is set to give out Airtime worth of N300, 000,000 Naira. All you need to do to qualify, just buy a bottle of Legend Big or small, and check under the crown cork, text the code under the crown via SMS to31077 to get Instant N200 Airtime of your choice.
Please enjoy the rest of the evening; and I urge you to go to your favourite bar and savour your Legend Extra Stout.
Thank you and do have a wonderful evening.
Hubert Eze.
Sales Director, Nigerian Breweries Plc., At The Re-launch Of Legend Extra Stout New Packaging
