How to Write a Blog Post That Gets Thousands of Reads By: Suhaib Mohammed

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People don’t read a lot online…

According to a study by a web usability guru – Jacob Neilsen – web surfers spend 80% of their time reading the first information they see on web pages, invest only 20% of their attention to read below the page fold, and barely read 20% of the words on a web page.

If you’re a blogger, this report will probably shock you. But don’t worry. There’s a solution to convert those hefty 80% to read your entire post … Here’s how:

Craft a Compelling Lead

Lead is the first sentence of your blog post. It’s the opening of your content that comes immediately after your headline.

Think of it as your hook – that powerful sentence that will grab the attention of the reader, and give them the reason to read the next sentence below the page fold, and to the next, and then the next … up to your final call-to-action sentence in your concluding paragraph.

How Do You Write a Captivating Lead?

1. Harness the Power of Anecdote

An anecdote is a brief story that’s central to your content. When used nicely, it works wonders because:

  1. By nature, human beings love stories
  2. We get very much connected to personal stories of others

You can harness the power of story to fetch thousands of readers to your blog post. Here’s the example of an anecdotal lead:

 “Mus’ab has been living in Maiduguri for over 20 years. He was raised there, grew up there, and finished his Higher National Diploma there. He never voiced any discontent with the city until recently, when the frequent bangs, booms, and bombs of Boko Haram, and the attacks by the Joint Special Taskforce (JTF) in their attempts to fish out the insurgents, traumatized him. “A war-torn area is no place to stay,” he said.”

Culled from my article “Mr. President: Unlock the Power of Politics to Provide Peace and Prosperity” viaOmojuwa.com

This will make the reader invest their attention to read through to see how Mus’ab’s story is related to the Boko Haram’s drama and  Mr. President’s shenanigans, and how that changes his life.

2. Paint a Picture

As a blogger who wants to get tones of reads for each blog post, you must, from time-to-time, transform into a psychologist to read your reader’s psyche, access their heart, and paint a picture of their pain points (what wakes them up in the night) and desires (what makes them smile during the day).

See how you can use this in the example below:

“Imagine with me for a second… someone knocks your door early in the morning, and begin to advise you to start an online business …”

Culled from my article “Online Business from Nigeria: How to Learn Write and Make Money With Your Blackberry” via my blog.

Notice the word “imagine”? Right. It works perfectly there, as it spins your brain … and makes you keep wondering … “If someone were to do that to me…” “Why would anyone do that?” “What’s the point?” Many thoughts, huh?

Maybe you’ll begin to picture a moment for a second. J That’s how thousands of new readers will react to your blog post if you use this lead.

It’s a killer.

3. Question Lead

This one is a Romeo. Knowing that we’re hard wired, inquisitive to know the answers to our questions, smart writers and bloggers tap into the power of question to attract thousands of readerships to their blog posts.

By posing a strong, sharp question for your readers, you hold them tight to your content.

One caveat though: the question you’re posing must be central to your reader’s pains or desires.

Example:

“Did you know that clients select contractors based on a compelling proposal that communicates thorough knowledge of the project they’re bidding for? Did you know that freelancers must write specific proposals, present themselves as professionals, and communicate their message simply before they win the client’s trust?”

Culled from my article “The Secret of Writing a Winning Proposal”via my blog

4. Open Your Post With a Quote

We love to hear something said by a person of authority. If President Jonathan utters a statement, you’ll regard it more than you would when your friend said the same, even if your friend’s words are more credible.

Therefore, by opening your blog post with a quote from an authority, your readers will float en mass to read your post.

Example:

“Organizing is what you do before you do something, so that when you do it, it is not all mixed up.” ~ A. A. Milne

Did you know that disorganization kills your productivity, crush your energy, and destroys your business?

Culled from my article “How to Organize Yourself for Your Freelance Writing Business” via my blog.

5. Intrigue the Reader

This one is like a magnet and very simple to use. Just fascinate your readers with some interesting statement, and lo and behold, they’ll fly to read your post.

See the following example:

“You hear that Internet is driven by words. You hear that Google loves compelling content. You hear that white papers, video scripts, web content, and SEO among others, are all crafted by content creators. You hear all that, and perhaps begin to fall in love with the trade, but still thinking: what do I need to kick-start the freelance writing business?

Culled from my article “Here are 4 Things You Need to Start a Freelance Writing Business” via my blog.

Simplify Your Text

If the text in your webpage is chunked with loads of text, your readers won’t be at ease to read your content. Remember: they’ve only 20% chance to read below the page fold; therefore make your web content worth their time.

So, how do you simplify your text? Use the following tips:

  • Use short paragraphs: three lines, or 1 to 3 sentences
  • Write subheadings and bold them
  • Make sure you include keywords in subheadings
  • Use bullet points and numbering when necessary

Write Concisely

Using big vocabularies in your post isn’t helpful. It won’t get you thousand numbers of readers; Simple, concise writing will.

Understand that not everyone understand big grammar, and Internet users don’t have the time to pause and check a dictionary any time they came across technical words in your post.

Be clear, concise, and straight to the point, and you’ll get thousands of new readers to read your blog post.

Write Objectively

Even when you’re writing an opinion-based article, don’t let your emotions get out in your post. Write objectively.

You don’t want your readers to be upset at the views you’re expressing. Remember: not everyone hold the same point of view as you. Also, understand this: your blog post is never about you – it’s about your readers.

As long as you can hold your emotion and write a biased-free article, you’ll be just fine.

Just make it a little bit entertaining and informative. And add an icing on the cake, garnish your content with a flavor of words of encouragement, minefield of warning, and strong call-to-action to inspire your readers. Dang! Right there, you craft an irresistible blog post that will go viral, huge traffic to your site, and increase your ROI. Congratulation! J

———————

Suhaib Mohammed is a professional freelance writer. He’s the founder and Editor-in-Chief of Haibtext – a learning platform for both experienced and aspiring writers. Subscribe to his blog here: http://haibtext.com and receive high impact articles on freelance writing … for FREE. Connect with him on Twitter – @Haibtext and Facebook – http://facebook.com/haibtext

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