Don Jazzy begins music industry ‘revolution’ in Mavin Records

Lack of adequate structure has always been the bane of the Nigerian music industry but in 2017, Mavin Records appears intent on changing that.

What is ‘structure’ in regards to a music industry?

It’s basically the presence and availability of all the components required for the production and sales of music; from the conception stage till it gets to the ears of consumers.

From artistes and repertoire (A&R) to songwriters to producers to road managers to promoters, a lot goes into the process of building up an artiste to attain music/commercial success.

In reality, there’s hardly any record label in Nigeria that possesses the required manpower for a proper structure. In essence, there’s no wholesome record label in Nigeria.

Mavin Records, headed by Don Jazzy, is working towards building a structure by increasing its workforce from 55 to 120 in 2017.

Mavin Records asrtistes
Mavin Records asrtistes

This year, Don Jazzy plans to employ a licensing specialist, touring and logistics specialist, talent management professionals, style and image experts, among others.

The ace record producer made this known in his New Year’s message to Nigerians, Mavin business partners, fans and the media.

In part, Don Jazzy wrote: “A Mavin is someone who has exceptional talent and skill in their field. As part of our 2016 goals, we decided to increase our workforce to 50, which we surpassed by a slight margin as we have a workforce of 55.

“As you all know, the entertainment business is not complete without those who are skilled in the business, therefore we are seeking to expand our workforce to 120 in 2017 considering our forthcoming projects.

“We are reviewing portfolios for Business executives, Client servicing professionals, Style and Image experts, Digital Data and VAS Management executives, Government Liaison officers, CSR enthusiasts, Creative and Visual Production nerds, Talent and Catalog Management professionals, Content Developers, Retail, Sales and Fashion, Licensing specialist, Touring and Logistics specialist, Social Media Analyst and International Representatives in Accra, Nairobi , Abidjan, Dar es Salaam, Johannesburg, Douala , New York , London and Paris.

“If you are Mavin and you have what it takes become part of a revolution in the music and entertainment industry, then send your CV with a detailed cover letter to info@mavinrecords.com for consideration.”

His message, obviously, comes across as a signal of intent that Mavin Records wants to build a solid structure.

If successfully executed, perhaps, in time, other labels would follow suit and before long, Nigeria will have a structured music industry.

Mavin Records is home to Tiwa Savage, Iyanya, Korede Bello, Reekado Banks, Dr. Sid, D’Prince and DI’Ja.

Music Video Alert: SMD’s Iyanya Features Don Jazzy & Dr Sid In “Up To Something”

The newest member of the SMD crew, Iyanya, finally drops the official music video of his music collaboration with Don Jazzy and Dr. Sid, “Up To Something”. The much anticipated music video has long been applauded by his fans on social media. The video was made by Phamous Philms and is currently number 16 trending on Youtube.

Watch video below:

VIDEO: Iyanya drops first song under Mavin Records.

Iyanya Onoyom Mbuk, Mavin’s new signee, has released ‘Up To Something’, his first song under the record label.

 

Mavin Records boss, Don Jazzy and Dr. Sid, are featured on the new song.

 

Iyanya officially became a Mavin Monday morning by virtue of an announcement made by Don Jazzy.

 

In this song, the “chemistry” Don Jazzy spoke about is apparent.

 

Watch video below:

 

Music Alert: Mavin Records Drops New Hit

Holla… Holla… Holla… Mavin Records has dropped yet another hit banger.

This one is called “JantaManta”. Don’t ask me what it means. But like we rocked “Dorro Bucci” without necessarily knowing what it meant, let’s dig this one too. It has the entire Mavin crew on it.

Listen to the new hit below:

Auto-tune & Booty Culture- Dinah Adams

Tv screens are experiencing the massive influx and dominance of bare buttocks. Most times, music videos appear to be seemingly incomplete without those random flashes of buttocks.

badgass

Now do you recall times when a girl mistakenly swings her legs apart in public? Yes, that alone will rain down all the insults from the elderly in your entire community. Point being that, we were not even tolerated  to swing those legs apart, even if we were wearing trousers and it became like a taboo to swing open your legs apart in public.

But as time changes, technology revolutionalized; cloths changed too. Things that are worn inside as draws are not just worn publicly, but recorded for further references. The sole aim of entertainment has been taken over by all sorts of obscenity that were once things that can only be done behind closed doors. And suddenly, girls now consider becoming video vixens “professionally” and it is being justified theatrically as a “stage” thing. Please, let’s leave the noble discipline of theater out of this.

These videos are just evidences of how we have easily absorbed lewdness and have no regard, whatsoever for decent cultural norms. Or maybe this assumption is wrong, but then what other excuse do we have for lyrics that only make emphasis on words and phrases like, “yarnsh”, “give it to me”, “whine”, “shake that”, “smack that”, etc. Or have we exhausted all that is left of morals and cannot sing anything else aside jargons or they have ran out of ideas enough to not figure out something else aside twerking?

There is absolutely nothing wrong with twerking, but there is everything wrong with shuddering your barely covered behind like a jelly on public media outlets. The music industry has been turned into a public toilet where auto-tune can fine tune weed baked voices as long as they can rhythmically follow a beat with obscene words.

Growing up, some of us listened to inspiring songs with videos that carried morally inspired storylines and the worst we ever heard was “baby” but today….

Sex may sell, but it can equally offend the buyer you are trying to persuade. At least, Dr. Sid’s “Surulere” and Davido’s “Aye” proved otherwise.

davido  aye

Capture  tumblr_mzv5hs69C41rmful9o1_500

 

Dinah Adams @didiyargata

D’BANJ DON JAZZY SPLIT, DON JAZZY TO UNVEIL NEW RECORD LABEL

The recent announcement that Nigeria’s most celebrated entertainer Don Jazzy, chief executive of Mo’Hit records and his partner D’Banj, the number one musician on the label, have parted ways, has left most Nigerians still reeling in shock.
Most people are yet to come to terms with the development as the broken down relationship many thought was made by the gods was untouchable.
Their decision to part ways was something our source said was agreed upon by the two former pals.
It was taken long before the deal by D’Banj, Don Jazzy and Kanye West’s GOOD music was sealed.
The lack of a business structure in Mo’Hit records made the company the butt of a joke especially in the international business community. Everything seemed to revolve around D’Banj alone.
It was becoming increasingly difficult for both to continue as partners because Don Jazzy who doubles as the label’s producer was having difficulties controlling D’Banj who was also a partner in the business.
Conflicts often arose in the house because of the seeming financial gap between D’Banj and other artistes on the label.
This grossly affected the business and also contributed to the duo relocating to the Island leaving the other artistes at their former abode in Maryland, Lagos.
The situation between the two deepened to a point where other artistes on the label were made to look ordinary.
Often, Don Jazzy faced an uphill task convincing other Mo’Hit records sign-on like Wande Coal, Dr. Sid and The Prince that he (Don Jazzy) was as committed to their career as he was to D’Banj’s.
Several newspapers in the past had talked about the situation but the record company through their managers had often denied having conflicts in the house.
The recording of a promotion song for President Goodluck Jonathan by D’Banj, was the icing on the cake as Nigerians descended on the Mo’Hit crew and accusing them of a sell out.
During the protest against government decision to remove subsidy on petrol, Nigerians took to the internet, calling for the head of D’Banj.
Don Jazzy desperate to protect his record company, quickly disassociated it from a sell-out. He went as far as tweeting on the wall of his Twitter that he regretted ever associating with the President.
To crown it all, D’Banj was no where to be found when the heat was turned on his partners.
Don Jazzy has since moved out of the mansion they once shared in Lekki Phase 1 and he’s currently squatting with Dr Sid at 1004, the same estate that Wande Coal lives on Victoria Island.
As at the time of filing in our story, Don Jazzy may have finalised arrangement to unveil his own record label which sources say will be structured in a way no one musician will hold sway.
Via Date360

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