Kanye West & Adidas To Launch Yeezy Retail Store!

Remember when Kanye West went on a Twitter rant about him being broke and even tweeted: “Perhaps Adidas will do some big Lebron style deal or …”

Welp, he definitely spoke it into existence because Adidas did him one better!

Adidas announced that they have expanded their partnership with Kanye West, and they’re doing it in a major way y’all!

In addition to the Yeezy Boosts he’s already created with Adidas, they will have more products for men and women, including athletic wear!

Eric Liedtke, Adidas CMO said, “Kanye is a true creator who has the ability to see things others don’t,” he continued, “With Adidas and Kanye West, we are exploring new territories by opening up the sports world to Kanye’s creativity.”

Here’s the kicker though! This expanded partnership includes launching some actual Yeezy retail stores!

It’s safe to say that Kanye won’t be talking about being broke after this and we are totally here for it!

Adidas partnership with Kanye is actually the biggest partnership Adidas has ever launched with a non-athlete.



Adidas Dumps Super Eagles as Team Loses $7m

Nigeria are struggling to find a kit sponsor after German manufacturers Adidas decided not to renew its deal with the Super Eagles.

In August, Adidas complained that Nigeria’s coach and some players violated contractual obligations by wearing a rival’s kit at major events. And now Nigeria have lost a deal worth $7m-a-year, which will increase the problems for the cash-strapped team. Nigeria’s Football Federation admitted finding a new sponsor is proving hard.

The Super Eagles have endured a difficult year, with problems both on and off the pitch damaging their reputation and their results.

As well as being penalised with by a global ban by Fifa for government interference in football matters, Nigeria failed to qualify to defend their Africa Cup of Nations title at next year’s finals in Equatorial Guinea. And a top official of the NFF told BBC Sport that major sportswear companies are not interested in becoming the country’s new kit supplier.

But NFF spokesman Ademola Olajire says the body is negotiating with other manufacturers or may still salvage a deal with Adidas. “We currently are in discussions with multiple parties regarding our kit situation,” Olajire told BBC Sport.

“Despite receiving a notification letter from Adidas initially, we remain confident they could still reconsider their position.”

Adidas became the country’s supplier before the 1994 Africa Cup of Nations in Tunisia, which Nigeria won, and at their maiden appearance at the World Cup in 1994.

Nigeria switched to rivals Nike later that year then reunited with Adidas in 2004.

Credit: BBC Sports

Carpe Scrotum.

Desiree Henry was one of the seven young athletes who lit the cauldron during the London 2012 Olympics opening ceremony. Desiree and I attended the same secondary school, so I was very pleased to see how far she has come. She is a sprinter and she hopes to participate in the Rio 2016 Olympic games. She visited the school again on Friday, as she likes to remember where her dream started. I spoke to her about her experience during the Olympic games and she was very interesting. I then asked her for a mini photoshoot, which she was happy to do. We went around the school and outside the school for about ten minutes and below are the pictures I got. Hope you like them!

I was extremely glad to have bumped into Desiree that day. It reminded me of the reason I carry my camera with me everywhere I go…there’s always an opportunity waiting to be grabbed.

Comfort then jumped in front of the camera and here’s what we came up with:

Sometimes she thinks she’s Michael Jackson.