In China, the term “sheng nu” — which translates to “leftover woman” — is offhandedly used to describe single women, many barely over the age of 25. Even in 2016, the single adult lifestyle is seen as embarrassing for these women’s families, which explains the popularity of “marriage markets,” matchmaking hubs wherein parents seek suitable partners for their shamefully single daughters. In this video from Chinese skin care brand SK-II, some of these so-called “leftovers” attempt to stand up against the pressure to settle . . . for a partner, lifestyle, or societal expectation that doesn’t suit them.
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