Republican Presidential candidate, Ben Carson, has taken the leads against seemingly unstoppable Donald Trump on the Facebook fans polls. Mr. Carson has surged to over 4.5 million Facebook fans since declaring his candidacy in May–and his aggressive campaign strategy on the social networking site could provide a window into how next year’s presidential campaign battle might unfold.
Despite the popularity and support Mr. Trump has got from his various TV series including a broad profile from his real estate wealth and fame, Dr. Carson has surged ahead of him with over 4.5 million Facebook fans, sending Trump to $.1 million fans. The Democratic candidate, Hillary Clinton has just 1.7 million fans on Facebook.
According to Erik Hawkins, group director of Facebook’s global marketing solutions team, Mr. Carson is “the most active candidate on Facebook in terms of paid and organic activity,” he said. “They’ve made it a core part of their strategy. Most of the candidates have only dipped their toes if anything.”
Confirming the polls, Mr. Ken Dawson who runs digital marketing for Mr. Carson, said the campaign has already run 240 different ads on Facebook alone–some nationally but mostly focused in Iowa, New Hampshire, South Carolina and Nevada, the states where the first four Republican primaries will be help in early 2016.
“Those ads have ranged from carrying messages designed to introduce the still-relatively-new candidate to voters, to those meant to encourage fundraising to straight up get-out-the-vote messages. As part of that effort, Mr. Carson is running many 10-to-15-second video ads on Facebook. Carson even regularly goes on Facebook himself and interacts with potential voters—a move Mrs. Clinton has also tried on a few occasions,” he said.