FG Challenges African Media On Quality Content

The federal government has challenged African broadcasters to scale up the quality of their content to sustain viewership in the continent.

Addressing participants at the African Union Broadcasting 9th general assembly in Abuja, the Minister of Information, Lai Mohammed, observed that content is the media’s biggest challenge in Africa.

The focus of the conference was on the need for broadcasters to leverage on content to dominate the media space and become catalysts for growth and the Minister challenged the audience to “be the stimulants for growth”  and “serve the promotion of culture”.

He warned, “If the issue of content is not addressed urgently, public broadcasters in Africa that once dominated the broadcasting landscape will have no viewers in the next ten years.”

Credit: ChannelsTv

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