NEWS

Candy Crush Game Gets New Owner At $5.9bn

Candy Crush Saga, a match-three puzzle video game is about to be acquired by a new owner.
The deal has been sealed at whopping $5.9bn (£3.8bn).
The new owner, US computer game company, Activision Blizzard, which produces World of Warcraft and Call of Duty, is buying King Digital Entertainment, the creator of Candy Crush.
According to Activision in a statement, the acquisition would make it a global leader in interactive entertainment across mobile, console and PC platforms.
The Call of Duty series is one of the world’s best selling console games, while Candy Crush is among the most popular games on mobile devices and on PC. Video game publishers are switching from the physical sale of games to digital growth as consumers move from consoles to playing on Smartphones, iPads and tablets.
Activision Blizzard’s chief executive, Bobby Kotick told an online News Agency that the company wanted to broaden its reach and appeal to a larger demographic.
He said that 60% of King Digital Entertainment’s players were female, and that no games console or hardware, besides a smartphone, was needed to access its games.
It will be recalled that Candy Crush Saga was released by King on April 12, 2012 for Facebook, and on November 14, 2012 for iOS, Android, Fire OS, Windows Phone, Windows 10, and Tizen. It is a variation on their browser game Candy Crush.

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