Nigerian people love to show off! We love to pride ourselves as owners of what our next door neighbour is dreaming to have!
That’s why we can even borrow to buy the latest car. Hardly is there an expensive car that doesn’t exist in Nigeria. We love class and have no apologies about that.
This is what I expected the franchise owners of Tecno Nigeria to have keyed in on before invading the Nigerian phone market with sophisticated gadgets that no wealthy man would want to proudly use!
The fact is, besides the annoying keyboard sounds of Tecno phone, it is the most sophisticated , afordable phone in the market right now.
The question is, who wants to use a phone he can’t show off to his friends and family? A phone that does almost everything the most expensive phone can do except elevate your class? This is the question Tecno Nigeria didn’t ask and answer before setting up in Nigeria where class is everything.
WHAT CAN BE DONE:
Now don’t get me wrong, Nigerians love cheap things, that is where Tecno Nigeria got it right but it is wiser to give Nigerians the cheap product that has class and I quarantee you, Tecno will sweep Samsung out of the market! Since the both run on Android OS.
FIRST, Tecno should get a top Nigerian celebrity as its brand Ambassador. A brand ambassador has a way of making people believe that the ambassador uses the product he or she is representing or endorsing. Please I don’t mean celebrities like Terry G, Nonso Diobi, Chioma Chukwuka-Akpotha, Benita Nzeribe, NO! These ones can’t change Tecno’s appeal to the wealthy. You need artistes with powerful appeal level and class like RMD, Tuface, D’banj, Ramsey Noah, Jim Iyke, Tonto Dikeh, Genevieve Nnaji or Omotola Jalade.
SECONDLY, Tecno Nigeria must shoot TVC (Tv Commercial) that projects the product as product for the upwardly mobile. The truth is, a well packaged brand is infectious. The moment the average earner sees that the money bags are using a product, they start saving up to join the bandwagon and upgrade.
THIRDLY, Tecno must make sure there is nothing in the phone that suggest it is made in China or better put, it is a China phone because Nigerians class anything from China as a low quality product.
If Tecno can judiciously follow these tips, I quarantee that they will chase Samsung out of the Android market.
The Writer, Paschal Oge Chikero, is a Blogger, Chikeroonline.com. An Author, wrote Barr. Festus Keyamo’s biography. He is also a media consultant. On twitter as @paschalchikero
The views expressed above are solely that of the writer and not of Omojuwa.com or its associates.