Skales, The Botched EME Experiment And The Nigerian Music Industry – Obinna Agwu

Published:23 Feb, 2014

Skales and Banky W |photo credit; Bella Naija
Skales and Banky W |photo credit; Bella Naija
Skales and Banky W |photo credit; Bella Naija

 

It’s no more news that EME and the uber talented Skales have parted ways. However, certain unanswered questions linger in my mind as neither party has seen it fit to come out with an official statement. Yet, even with the paucity of information on the fall-out, initial public opinion has been largely skewed against Skales. Especially on twitter, people, for the most part, have made denigrating remarks against Skales; one particular handle tweeted: “Heard EME finally stopped their corporate social responsibility project A.K.A Skales.”

 I think these comments have been very unfair to the artiste and a little one-sided. I believe that EME is, at least, equally culpable in this matter as well. For starters, I gathered that Skales’ contract with EME was for a three-year period. What I do not know is whether the contract was a 3 year/1 album deal, 3 year/2 album deal, 3 year/3 album deal or a 3year/ no album deal (as the prevailing circumstance would suggest). I’m quite certain the contract would have included a specified number of albums to be recorded by the artiste within the period, as it will be unheard of to have a recording contract without such specification. So, if there was a specified number of albums agreed upon in the contract – as I would like to believe – then who takes the blame for this awkward barrenness? My guess is EME; after all, he who pays the piper, calls the tune. More so, with Skales releasing over 20 tracks (leaked and unleaked), we cannot say there was a dearth of materials to make an album. So what was the problem? Could it be that EME wasn’t impressed with the direction Skales’s music/album was going, and so decided not to renew its deal with Skales because they felt it may no longer be a profitable venture, like I read on TheNet.ng? If that is the case, when did EME get this epiphany? Who paid for and sanctioned the release of the plethora of songs by Skales over the years? Who bankrolled the accompanying videos? If EME was responsible for these expenses, as one would expect, how can they now conveniently disassociate themselves from the direction of the album? Trust me, if one of those random releases had “blown,” EME would not have silently taken the glory for minting another starboy, no! Banky would probably had taught a master class at the SMW on “How to Serially Make Music Stars” with Skales as case study. Of course, EME would have also expedited action on the said album.

Unfortunately, the grand EME experiment failed to gain significant traction and now it’s the guinea pig’s fault? That narrative doesn’t fly with me, it just throws light on the real issue, which is the deliberate lack of structure and the prevailing trial and error business model the Nigerian record labels have so eagerly embraced. For instance, after all the money EME has made over the years do they even have a studio (not a home unit please)? Do they have an A&R Executive to plan and oversee artistes’ projects? http://citrusmusiclive.com/?p=923. Did they have a budget for the ‘Skales project’ and do they have any for Shaydee and Niyola now? This spell of arbitrariness pervading the Nigerian music industry might be its greatest undoing. And why are the ‘major’ Nigerian labels still working the antiquated ‘roaster system’ where label mates have to mandatorily take turns to put out albums? If y’all don’t have adequate financial and human resources, please shove your self-serving contracts up you’re a*** and stem the waste. The richest record label in Nigeria probably has only enough funds for 2 artistes, but what do they do, they sign four others to satisfy their over bloated egos, and leave them to wither away, fund-starved, for the duration of their miserable contracts. Now I guess it’s Shaydee’s turn  to play the “drop a ‘hit’ single or get dumped” game, right? Such a pity. Sadly, when boiled down to it’s essence, much like most labels around here, EME is just one man and a logo. Not much more.

This business model and its attendant machine gun styled releases cannot augur well. The industry landscape is already littered with too many aborted projects and wasted talents resulting from the antics of these badly run Music Speculating Shops. Even sadder, is the fact that nearly all our ‘Majors’ fall into this ignoble company. Seriously, are we moving forward or retrogressing? Even Question Mark Records, from the jump, meant better for the business than these labels who have even made more money off the business. Q Mark had a state of the art studio and a corporate office that we all knew; they had an A&R executive in the person of Seyi Sokefun, a functioning website, and other staff to see to promotions and other requisite functions.

Finally, my last words go to the budding artiste; take your destiny in your hands and don’t be too desperate to sign the dotted lines. Ask the right questions before you sign that contract. And if you forget to ask anything else please ask for a detailed budget for your project with timelines, and insist on having that little financial clause incorporated into the agreement with an exit clause that allows you to walk away from the deal if a certain mutually agreed amount is not committed to your project within an initially agreed period. This will protect you from being left on the shelf to gather dust after inking a record deal.

Here’s my take.

EME made a very stern statement of intent by not making a video for Skales’ break-out song, Heading For A Grammy and also co-opting Skales to go on tour with Wizkid, leaving plenty room for distraction. What the Skales project lacked was proper artistic direction, which EME was inCAPABLE of providing.

Again, this is my take. Y’all can oblige yourselves here…

Please find time to read my earlier piece on this issue: The Whole Skale Detour

 Obinna Agwu is a music business enthusiast on twitter as @d_angrymob

Views expressed are solely the author’s

  • http://Hulkshare.com/keshm0ney Yong Kesh

    9c 1

  • http://twitter jADWIGA WISNIEWSKA

    OBINNA YA BISHOP CUSTON ARTYATA MUZYK NIGERYJCZYK Z PASZPORTEM NIGERYJSKIM O NR A 02486272 UR05 06 1985R JEST ZLODZEJEM OSZUSTEM OKRADL MNIE NA KWOTE 30000ZL OBECNIE JEST POSZUKIWANY PRZEZ PROKURARURE POLSKOM TEN ZLODZIEJ SWOIM POSTEPOWANIEM PRZYNOSI WSTYD I HANBE LUDZIOM WYKSZTALCONYM Z TALENTEN BEZDUSZNIE ZIMNA KRWIA UKRADL MI POZYCZKIE Z BANKU KTOREJ OBECNIE JIE JESTEM W STANIE ZWROCIC BO JESTEM CHORA PO UDARZE MOZGU NIE PRACUJE ZYJE W NEDZY PRZEZ TEGO ZLODZEJA WSZYSTKICH BLAGALNIE PROSZE O POMOC W ODEBRANIU MOICH PIENIEDZY KTORE MUSZE ZWROCIC DO BANKJ KILKANASCIE RAZY PISALAM DO ZLODZEJA ZEBY MO ODDAL PIENIADZE TO JEGO ODPOWIEDZIA BYLO TO ZE ZABLOKOWAL KONTAKT Z PROFILTM JA O TYM FAKCIE POWIADOMILAM RZAD I POLICJE W NIGERII NAPISZE DO ONZ KTORE DZIALA W NIGERII OD NOWEGO ROKU–UWAGA ZLODZEJ I OSZUST,,,,, twitter @JADZIA5509

  • http://twitter JADWIGA WISNIEWSKA

    obinna ya bishop buston artysta nuzyk nigeryjczyk z paszportem nigeryjskim o nr A02486272 ur 05 06 1985r jest oszustem zlodzejem okradl mnie na kwote 30000zl obecnie poszukuje tego zlodzeja prokuratura polska listem gonczym prosze wszystkich o pomoc w odebraniu ukadzionych pieniedzy od tego zlodzeja bo to pozyczka z banku ktorom musze zwrocic ja zyje w nedzy jestem chora przez tego lobuza

  • http://twitter JADWIGA WISNIEWSKA

    AGWU OBINNA- TO OBINNA YA BISHOP CUSTON ZLODZEJ OSZUST POSZUKIWANY PRZEZ PROKURATURE ARTYSTA MUZYK ZYJACY KRZYWDOM LUDZKOM WSTYD I HANBA OSZUST ZLODZEJ NA SKALE EUROPEJSKOM ODGRYWA WIELKIEGO BOSSA A TO OBSRANY MUZYK ARTYSTA NIE JEDNOM OSOBE OKRADL JAK WYNIKA Z POCHODZENIA POLICYJNEGO DZIALAL NA UKRAINIE W POLSCE NIE JEDNA KOBIETA PRZEZ LOBUZA PLACZE NIE LOZY NA UTRZYMANIE DZIECI KIM ON JEST TO ZWYKLY SZMTLAWIEC JESZCZE GROZI SMIERCIALOBUZ

  • http://twitter JADWIGA WISNIEWSKA

    KTO W KONCU ZAJMNIE STANOWISKO I POCIAGNIE DO ODPOWIEDZIALNOSCI TEGO ZLODZEJA OBINNE YA BISHOP –Agwu Obinna d-angrymob zlodzej oszust czy wszyscy nigeryjczycy tacy sa jak mozna z takim czlowiekiem wspolpracowad w polsce to by go wygonili na budowe mieszac wopno od ludzi zdala a on jeszcze oczekuje wyroznien nagrod a ma poziom deptaka ,zula z pod pijalni piwa

Related Posts

Recent Posts

#OMOJUWAFICTION: FOR WANT OF A CHILD.(XV)-@SEUNODUKOYA

Fola couldn’t hide his excitement. “Man! Isn’t this what you’ve been praying – “ He saw Frank’s frown and corrected himself. “ – what we’ve been praying for? I don’t understand. Why aren’t you bringing the house down with excited noise?” Frank sighed. “You don’t understand…” “Oga, I am not a woman. Make me understand. What is the issue?” ******************************************************************************************** “You’re pregnant?” Sofia, standing away from Frank, nodded. He rushed towards her excitedly and carried her off the ground, swinging her around and...

Senate May Revoke Lands Allocated To Jonathan, Others

The Senate Committee on Federal Capital Territory, on Friday, threatened to order the immediate revocation of plots of land allocated to former President Goodluck Jonathan and 29 others in the Maitama district of Abuja.     The Chairman, Senator Dino Melaye, who stated this during a budget defence by the FCT ministry led by its Minister, Muhammed Bello, said the affected plots of land were in a reserved area.     Melaye said the plots of land allocated to Jonathan and others in the Maitama...

SSANU Suspends Strike

The Senior Staff Association of Nigerian Universities (SSANU) has suspended its one month old industrial action and directed its members to return to work on Monday.     The National President of the association, Mr Samson Ugwoke, told the News Agency of Nigeria (NAN) in Lagos of the developments on telephone on Friday.     Ugwoke told NAN that the resolution to suspend the strike was taken after the association met with officials of the Ministry of Labour and other concerned stakeholders on Feb. 2.   "We...

FG Plans Nationwide Campaign For Made-in-Nigeria Products

The Minister of State for Industry, Trade and Investment, Hajia Aisha Abubakar, on Friday in Abuja said that the ministry would soon launch a nationwide to encourage Nigerians to patronise made-in Nigieria products.     Abubakar stated this at the signing of a footwear production agreement between Global Smartfit Nigeria Ltd and Labora Shoes Ltd of South Africa in her office.     The campaign is tagged, '' Patronise Naija Products’’.     Represented by the Permanent Secretary in the ministry, Mr Aminu Bisala, the minister lauded the...

50,000 Farmers In Zamfara To Benefit From CBN Agric Loan – Commissioner

Over 50,000 farmers in Zamfara state are expected to benefit from the Anchor Borrower’s loan programme introduced by the Central Bank of Nigeria (CBN).     Hajiya Fatima Shinkafi, the Commissioner of Commerce and Industry, made the disclosure on Friday in Gusau in an interview with the News Agency of Nigeria (NAN).     She said that the Anchor borrower’s programme was introduced by the federal government through the CBN in collaboration with state governments to assist Nigerians farmers boost food production.     "The programme was launched...

NNPC To Establish 800 Retail Outlets

The Nigerian National Petroleum Corporation (NNPC) is set to establish 800 additional retail outlets across the country, Dr Babatunde Adeniran, the Group Executive Director has said.     He spoke on Friday in Ilorin, when he led the NNPC team on a courtesy visit to Gov. Abdulfatah Ahmed of Kwara at the Governor's Lodge.     He said that out of the 800 stations, three retail outlets would be established across the senatorial districts of Kwara.     Adeniran said already 503 retail stations had been established across...

Nigeria-China Trade Volume Exceeded $13bn In 2015 – Envoy

China has said that its trade volume with Nigeria exceeded $13 billion in 2015.   The Chinese Ambassador to Nigeria, Mr Gu Xiaojie, said this at a reception to mark 45 years of diplomatic relations between both countries in Abuja on Thursday night.   Xiaojie explained that both countries had strengthened bilateral relations since 1971.   "China and Nigeria have enjoyed longstanding friendly exchanges 45 years ago on February 10, 1971 since the two countries established diplomatic relations. In 1971, the bilateral trade volume was only...

Nigeria’s 2015 GDP, Lowest In 15 Years – Adeosun

The Minister of Finance, Mrs Kemi Adeosun on Friday said the growth recorded by the country in the 2015 fiscal period was the lowest in the last 15 years.     Nigeria’s Gross Domestic Product grew by 2.84 per cent year on year in real terms in the third quarter of last year.     The growth of 2.84 per cent represents an increase of 0.49 percentage points when compared to the 2.35 per cent recorded in the second quarter of 2015.     Adeosun said in a...

World Condom Day: Foundation To Distribute 500,000 Condoms In FCT

The AIDS Health Care Foundation (AHF), an NGO, says it will distribute 500,000 condoms in the FCT as part of activities to commemorate the 2016 World Condom Day.     The Site Coordinator of AHF Clinic, Dr Kena Onu, made this known in an interview with the News Agency of Nigeria (NAN) in Abuja on Friday.     He said that the distribution of the condoms, with other activities lined up for this year’s occasion, would help increase awareness on the use of condom and...

Kogi Govt., NLC In Fresh Row Over Salary Arrears

The Nigeria Labour Congress (NLC) Kogi chapter, has said that the state workforce would not participate in the fresh screening as ordered by the government.     The state chairman of NLC, Mr Onuh Edoka, made the statement on Thursday in Lokoja while addressing a press conference.   He gave the government up till Feb. 10 to pay the Sept. 2015 salaries of workers or face industrial action.     Edoka accused the government of insincerity in its dealing with workers.     He said that the issue of fresh...

Rihanna To Perform At The Grammys

Ok it's official, Bad Girl Riri is going to lit the upcoming 58th Grammys Award. The diva shared the news on her Instagram page. The 58th Grammys Award will be held on the 15th of February. See her post below:

Tinubu Withdraws Suit Against AIT After Apology For Embarrassing Documentary

The African Independent Television has apologized to Bola Tinubu, a national leader of the ruling All Progressives Congress, for a documentary it aired before last year’s general election. In a letter of apology tendered before a Lagos High Court on Friday, Daar Communications, the owners of the TV station, said they hold Mr. Tinubu in high esteem. “Daar Communications Plc acknowledges that Asiwaju Bola Ahmed Tinubu is an outstanding political leader of unblemished character and...

Muslim Teen Defies Tradition To Become First Hijab-Wearing Ballerina

With a dream of becoming the first hijab-wearing Muslim ballerina, 14-year-old Stephanie Kurlow recently launched a fundraising page in the hopes of pulling together more than $7,000 so she can get her certification to open a performing arts program in her native Sydney because, she has said, “I don’t want certain people who are discriminatory to hold anyone back from achieving their dreams and being unique.”

Harvard Psychologist Says This Surprising Trait Can Make You More Successful

While researching her new book, "Presence," Harvard Business School professor Amy Cuddy interviewed a number of venture capitalists about what personal qualities successful entrepreneurs demonstrate. Perhaps the most striking observation she collected was this: "I don't mind if they're a little bit nervous; they're doing something big, something that matters to them, so it makes sense they'd be a little bit nervous." In the book, Cuddy outlines two key reasons why...

Earth, Wind & Fire Founder, Maurice White, Dies At 74

 Earth, Wind & Fire founder Maurice White, whose horn-driven band sold more than 90 million albums and made hits like “September,” “Shining Star” and “Boogie Wonderland,” died Wednesday at his home in Los Angeles, his brother Verdine said. White, who was 74, suffered from Parkinson’s Disease and had retreated from the...

See This Puzzle That Children Solve Instantly But Adults Find It Hard

A simple logic puzzle can bamboozle a lot of adults - but 80% of children can solve it near-instantly, National Geographic has said. The puzzle is this - which way is the bus going? The identical windows at each end of the bus seem to offer no clue as to...

Nicki Minaj Teases Miley Cyrus & Kylie Jenner In Her New Remix

It's been more than five months since the VMAs and Nicki Minaj's now-iconic "Miley what's good," but the incident is still fresh enough in her mind to make it into a new remix of Yo Gotti's "Down in the DM." In her verse, she mentions Miley, Kylie Jenner, and Bill O'Reilly all in the span of three lines, because that's how a master works. First, Kylie, in a line that compares her famous lips to Nicki's,...

See What This VAGINAL WEIGHT LIFTER Does To Prove That Vaginas Are Strong, Claims It Enhances Multiple Orgasms

Kim Anami is a 44-year-old intimacy coach and vaginal weight lifter who claims she can lift up to 10 pounds with nothing but her genital muscles and can have up to 20 orgasms in a row. She just ties a thin piece of string to a jade egg (which in Chinese medicine is thought to have healing reproductive properties), inserts the egg into her vagina, and then she's got an extra set of ... something that can carry anything from...

Osinbajo Takes Over As Acting President As Buhari Begins Short Vacation

President Mohammadu Buhari has begun a short vacation today. A statement by Special Adviser to Buhari on Media and Publicity, Femi Adesina, says that while Buhari is away, the Vice President, Prof. Yemi Osinbajo will perform the functions of the President. The statement added that in compliance with Section 145 (1) of the Nigerian Constitution, President Buhari has dispatched a formal notice of his vacation to the Senate President and the Speaker of the House of Representatives.

See How Much Buhari Saved Using TSA

President Buhari says he has so far saved 2.2 trillion Naira using the Treasury Single Account (TSA). The President gave the revelation while interacting with a cross section of the Nigerian community in the United Kingdom on the side-line of the Supporting Syria Conference in London. He berated the past administration for operating several accounts with which they siphoned money belonging to Nigerians vowing not to relent in the fight against corruption. President Buhari...

Nigeria-China Trade Volume Exceeds $13 Billion In 2015- Envoy

The Chinese Ambassador to Nigeria, Gu Xiaojie, said this at a reception to mark 45 years of diplomatic relations between both countries in Abuja on Thursday night. Mr. Xiaojie explained that both countries had strengthened bilateral relations since 1971. “China and Nigeria have enjoyed longstanding friendly exchanges 45 years ago on February 10, 1971 since the two countries established diplomatic relations. “In 1971, the bilateral trade volume was only $10 million, nowadays the bilateral...