The Alder Social Media Report (AlderSMR) is a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). The comprehensive report featuring contributions from experts across the world will analyse the impact of social media and its invaluable contributions to business, politics, governance, charity and culture.
The report provides a broad view of the influence of social media in Nigeria. It analyses how social media has evolved new industries, generated wealth, provided networking opportunities, created a new breed of citizen reporters, helped crowd source disaster relief funds, aided political activism and enhanced corporate accountability.
Articles in the report include Social Media in the Age of Mobile Internet Access (2go Mobile Social Network), Building Thriving Communities in Developing Markets through Social Media (Morin Oluwole, Facebook), Crowd Sourced Election Monitoring (Ushahidi), The Politics of Social Media – the Occupy Nigeria Case Study (Japheth Omojuwa) and #Trending: The Age of the Social Media Celebrity (Lanre “eLDEE” Dabiri).
The report also provides a listing of Nigeria’s top social media brands in 2 sections – a popular ranking based on consumer relevance and expert ranking based on objective impact on society and culture. Members of the expert panel are Brand, Communication & Media Specialists, Social & Digital Media Specialists and Media Academics & Researchers, including Mo Abudu (Ebony Life TV), Taiwo Kola-Ogunlade (Google), Nnodim Blossom (AdoptATweep) and Dr Isah Momoh (School of Media and Communications, Pan Africa University).
The finished report will be distributed free of charge to government institutions, corporations, educational institutions and diplomatic missions. It will also be available online for download.
For more information and to view the profiles of contributors and panelists, kindly visit http://bit.ly/AboutASMR. You can also nominate brands for effective use of social media in Nigeria at http://bit.ly/AlderSMR. Nominations end November 8, 2013.
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Alder Consulting. The Creative Intelligence Company
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